India Inc to pamper Senior Citizens:Celebrating Age –8 city Retirement EXPO 2012

Corporate are increasingly looking at senior citizens as their target market to take advantage of the enormous investment opportunity presented by this section of the market. Major insurances , Banks and Corporate including MetLife India Insurance Company Limited, Associate Sponsor: State Bank Of India (Reverse Mortgage), supported by Bank of India, Max Life Insurance Company Limited, LIC of India all cities,Central Bank of India, Soham-Umang, Saket Engineers(PRANAAM), Concept Homes India Private Limited (Nandanvanam), Glow Herbal Shantiniketan,Jain Farms, National Institute Of Naturopathy, Sri Ramanamahrshi Sevashram, GoldAGE Hospital Pvt. Ltd., TheGoldenEstate.com/UCC Care Pvt.Ltd, Silver Inning Foundation - Mumbai,ING Vysya Life Insurance Co. Ltd ,Bajaj Allianz Life Insurance Company Ltd, Harmony Realtors(Madras) Pvt., Ltd, and many other reputed organization planning to tap senior citizens as their target market at 'celebrating age'- 8 City expo on active retirement from 1^st September – 21^st October in India .

'Celebrating Age', an active ageing retirement expo series is being held in all the major cities of India starting from 1^st September- 21^st October 2012 and is being organised by Vision India in association with the International Longevity Centre India Chapter and supported by the International Federation on Ageing (IFA), the Silver Inning Foundation and the Association of Senior Living India (ASLI). Social Media Partner is Silver Innings , pioneer in Elder Social media in India and Asia.

The first of the expo series is in Bangalore on September 1 and 2 followed by one at Pune on September 8 and 9 and later on at the World Trade Centre in Mumbai on September 15 and 16. The same expo continues at Ahmedabad on September 22 and 23 and in Goa on September 29 and 30. Chennai follows with the expo to be held on October 6 and 7, at Hyderabad on October 13 and 14 and the last one in Delhi on October 20 and 21.

This show is a pioneering initiative, a spirited 2012 version on qualitative ageing and productive human talent as well as the emergence of new markets. It will be addressing  the trends and tipping points that are accelerating change in consumer attitudes of those aged 50 and above. This market segment has only touched the tip of the iceberg and thus offers enormous potential to all stakeholders. The ILC-I is headed by the sterling leadership of Dr R.A.Masehlkar, renowned scientist and president of the Centre along with Dr S.D.Gokhale, who have dedicated themselves to addressing the issues of the elderly together with population ageing, which is emerging as a major challenge of the 21st century.

The challenge is to ensure that the elderly are able to lead a healthy and dignified life ahead. They should have every opportunity to pursue the activities of their choice and be treated with respect and dignity. The elderly form a rich repository of knowledge and experience and this event has been designed to showcase the activities that the elderly can participate in to enrich their retirement lives.

Apart from the workshops and conferences there will also be many fun and frolic programmes including yoga, Jazz Band,aerobics, food stalls and recreational amenities. Care has been taken to stage the programme in centrally located venues with ample space and facilities like wheelchairs, drinking water, food courts, etc to  make seniors comfortable.

ILC-I is a leading technical consultant in the field of ageing for this expo, which is essentially an exhibition of products and services in the fields of banking, insurance, health and wellness, integrated townships with senior friendly homes,  Senior housing and retirement communities,  insurance and banking, travel and leisure, vacations and resorts, hygiene and personal care,  second careers and recruitment, especially appealing to the 60 plus age groups along with younger groups in their forties too.

The highlights of the expo include showcasing the status of the event, exhibition of goods and products for the 50 plus, activities and events as well as a live performance festival. Aside from this there will be a senior officials meeting on qualitative and healthy ageing trends, recruitment desks and second career opportunities, workshops on insurance, banking, etc.

Apart from Dr Masehlkar and Dr Gokhale, Dr K.R.Gangadharan, IFA President and Ms Monica Ferreira, ILC GA and Ms Jane Barrat, DG of the IFA will be participating. The key speakers are Prof Vinod Kumar,Emeritus Professor, Dept of Medicine,St Stephens Hospital -Delhi, Ms Mala Kapur Shankardass ,Sociologist, Gerontologist, Health & Development Social Scientist,Mr Sailesh Mishra,Founder-President,Silver Inning Foundation Mumbai-India, Mr R. N. Mittal - President, All India Senior Citizens Confederation (AISCCON).Dr.Radha Murthy, President ,Nightingale Medical Trust,Bangalore, Dr. Indira Jai Prakash, Professor of Psychology (Rtd),Bangalore ,Dr. K. H. Sancheti ,Founder, Sancheti Institute For Orthopaedics & Rehabilitation (SIOR)-Pune,Prof. S. Siva Raju- of Tata Institute of Social Science (TISS), Dr(Ms.). S.Rajeswari Rao, BARC/ Medical division, Mr. M. H. Dalal Founder-Chairman, Association of Senior Living India (ASLI), Amrita Patil of Echoing Healthy Ageing.

You can Join 'Celebrating Age' at  Facebook: 

https://www.facebook.com/CelebratingAge

You can Follow 'Celebrating Age' at Twitter :

https://twitter.com/CelebratingAge

“Celebrating Age”! India Expo 2012 for all ages schedule:

“Celebrating Age”! India Expo 2012 BANGALORE	SEPTEMBER	1 & 2	NIMHANS CONVENTION CENTER
“Celebrating Age”! India Expo 2012 PUNE	SEPTEMBER	8 & 9	GANESH KALA KREEDA MANCH
“Celebrating Age”! India Expo 2012 MUMBAI	SEPTEMBER	15 & 16	WORLD TRADE CENTRE
“Celebrating Age”! India Expo 2012 AHEMEDABAD	SEPTEMBER	22 & 23	GUJARAT UNIVERSITY CONVENTION AND EXHIBITION CENTER
“Celebrating Age”! India Expo 2012 GOA	SEPTEMBER	29 & 30	BPS SPORTS CLUB NEAR KALA ACADEMY
“Celebrating Age”! India Expo 2012 CHENNAI	OCTOBER	6 & 7	ANNAI TERESA WOMEN COMPLEX,VALLUVAR KOTTAM HIGH ROAD,NUNGAMBAKKAM.
“Celebrating Age”! India Expo 2012 HYDERABAD	OCTOBER	13 & 14	THE PARK HOTEL
“Celebrating Age”! India Expo 2012 DELHI	OCTOBER	20 & 21	PROPOSED INDIA INTERNATIONAL CENTRE NEW DELHI

 

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Old Age - Retired? No, rewired.

Watch Sailesh Mishra of Silver Innings / Silver Inning Foundation says :Old Age  - Retired? No, Rewired at Satyamev Jayate National TV says many older people are not willing to lead sedentary lives, and prefer to stay active and energetic. #SatyamevJayate .

BBC News - What can the old and young learn from a life swap?

Age is said to come with wisdom, but do the young still expect to learn from the old and can they teach their elders anything?

At 73, Betty Dunbar admitted it was years since she had sat down to talk with a teenager. And her opinion of them was not good.

"The youths that I've come across are obnoxious," she says. "Respect? I don't think there is any."

Living in a retirement village in Surrey, she is one of four million pensioners in the UK who live isolated from younger people. 

So when four young people spent three weeks with Betty and her neighbours, both young and old found they still had some life lessons to learn.

Read here this interesting article :
BBC News - What can the old and young learn from a life swap?


Lets give them Dignity , Security , Love , Care & Smile.

Recognising rights of old: A step to prevent abuse | The Asian Age

June 15 in many countries across continents is observed as the World Elder Abuse Awareness Day (WEAAD) since it was first launched in 2006 by the International Network for Prevention of Elder Abuse (INPEA).

Since December 19, 2011 United Nations (UN) has recognised elder abuse as a global social issue which affects the health and human rights of millions of older persons around the world.

The UN Committee on Economic, Social and Cultural Rights has maintained that “side by side with older persons who are in good health and whose financial situation is acceptable, there are many who do not have adequate means of support, even in developed countries, and who feature prominently among the most vulnerable, marginal and unprotected groups” (General Comment No. 6, para. 17.

Older people and all those who support fulfilment of their needs believe that the crux of elder abuse and neglect in society is violation of rights of seniors. The rapidly increasing numbers of older people, especially in Asia, where China and India take a lead in growing ageing population, are at a considerable risk of abuse, neglect and marginalisation. In developing countries, like India, older people don’t always fully enjoy fundamental human freedoms and rights.

It is common knowledge that for older people the right to accessibility — including physical and economic accessibility, access to education and information, and non-discrimination — as a key component of the normative content of the rights, is not followed. There are numerous examples of when older people do not have access to a reasonable standard of living (adequate food, water and housing), health and education. There is high percentage of illiterate older people, especially women, and yet limited emphasis on this age group in adult education programmes or in financial literacy campaigns when growing number of older people are becoming victims of financial frauds and abuse, are just some of the illustrations of how elder rights are violated in the society.

Today India, besides being a young society, is also an ageing country with over 9 per cent of population of older people, and the world is currently experiencing the annual growth rate for the older population (2.6 per cent) more than twice that recorded for the total population (1.2 per cent). (UN data, 2011) It is time that the international community and various governments pay attention to having universal human rights standard that protects people from human rights infringements based on old age. The majority of older people in our country as well as in other parts of the world do not enjoy old age benefits with regard to social and health security.

There are no compulsory old age social assistance and insurance provisions. Families which traditionally provided and even now are doing come under certain constraints and stress, can’t always be dependable due to various obvious social economic changes impacting the societies.

The vulnerability of older people to the risk of various forms of abuse is not only on the increase but there are no adequate mechanisms to address them and provide relief to victims of abuse and neglect both from the family and the community. World Health Organisation in their publication Abuse of the Elderly, estimates that 4-6 per cent of older persons at home and in community settings have suffered some form of abuse — including physical, psychological, emotional, sexual or financial abuse or neglect — and the corresponding figure for elder abuse in institutional settings is believed to be significantly higher. Some risk factors for elder abuse include social isolation, the societal depiction of older people and the erosion of bonds between generations.

In certain parts of the world since the last five years there is much interest in having an international human rights convention on rights of older persons. Argentina, together with Brazil, Chile, and many other Latin and South American countries, are working toward a regional convention on rights of older persons. The African Commission on Human and People’s Rights is poised to establish a Protocol on Older Persons. Asia needs to also get its act together and stress on a comprehensive legal instrument on elderly rights which has a universal as well as a regional appeal. India, especially as a leading member of Saarc and a global player, needs to be vocal on including older people amongst the other vulnerable groups to have a binding international instrument addressing their rights specifically. Today there are internationally agreed conventions which protect the children, women, migrant workers, persons with disabilities. It is true that some of these conventions cover certain aspects of vulnerabilities of older people, but a specific instrument especially to protect all aspects of rights of older people once signed and ratified by UN Member States would regularly monitor and report on the implementation of violations against older people often in the form of abuse, exploitation, deprivation, isolation and marginalisation.

The Convention on the Elimination of All Forms of Discrimination Against Women (CEDAW) by including focus on older women requires that specific human rights violations against older women are to be included in country reports on implementation of human rights for women.

This has, in fact, led to in India, for instance the ministry of women and child development to consider programmes for better quality of life of older women than the ministry of social justice and empowerment, the nodal ministry for addressing concerns of older people, to do so.

Similarly, the heightened risk to which older persons are exposed is explicitly recognised, for example, in article 16 (2) of the Convention on the Rights of Persons with Disabilities, which requires “age sensitive assistance and support for persons with disabilities and their families... [to prevent] exploitation, violence and abuse”. It, however, does not bring under its purview older people without disabilities, but may be because of frailty, whose rights to care and support are violated. Universally non availability of long term care provisions, palliative and home care services, respite care, recreational and day care facilities for older people are not only violations of their rights but increase the risk to abuse and neglect.

Source:  Recognising rights of old: A step to prevent abuse | The Asian Age

WORLD ELDER ABUSE AWARENESS DAY 2012: India & Transnational Programme : On the occasion of 7^th Annual World Elder Abuse Awareness Day (WEAAD) 15^th June 2012 , Silver Inning Foundation (SIF) a NGO ( Not for Profit)  working with senior citizens and their family members will be commemorating Elder Abuse Awareness Day from on May 21^st to June 30^th 2012 . SIF through its networking partners and social media has taken the initiative to host various events pan India & Beyond Boundaries to create awareness and sensitize the Government and the Civil Society to eliminate/prevent elder abuse at both micro and macro level. This is first time we have partners from USA ‘The Forgotten Ones: Compassion for the Elderly ; The Forgotten Ones: International Card Exchange for the Elderly’ and  from Kenya ‘La Vie Foundation’ : http://silverinnings.blogspot.in/2012/05/world-elder-abuse-awareness-day-2012.html

International Day against Elder Abuse WEAAD 2012 : AGE calls for an EU quality framework for long-term care

 

Press release 14/06/12 - Stop elder abuse: AGE calls for an EU quality framework for long-term care

International Day against Elder Abuse (en français plus bas)

Stop elder abuse: AGE calls for an EU quality framework for long-term care to support the wellbeing and dignity of older people

“With the ageing of the population and the major social and economic reforms this demographic change will entail, finding ways of preventing elder abuse and ensuring a dignified life in old age will be a major challenge across the EU and needs be at the core of the current EU active and healthy ageing policies”, highlights Anne-Sophie Parent, AGE Secretary-General, on the eve of the International Day against Elder Abuse on 15 June.

In the last few years, the issue of abuse and negligence against vulnerable older people has gained importance at European and national levels. Public authorities, policy makers, care providers and end users’ organisations are now aware that elder abuse and neglect is a serious infringement to human rights that can no longer be tolerated, and measures must be put in place to ensure that older persons are adequately protected and can enjoy a dignified old age even when they become dependent on others for care and assistance.

We all know cases of older people abused and neglected, and these poor practices can be found in all EU countries and in all care settings, at home, in the community or in institutions. Some of these cases are examples of intentional abuse and neglect but the vast majority of them reflect just unintentional ‘bad care’ which affect the wellbeing and dignity of older vulnerable persons. However, many positive experiences and (real) success stories exist as well across Europe.  Most of the time, carers - both formal and informal - are very devoted and go out of their way to provide the best care they can to the older person in need of assistance. 

In our view the best way to prevent ‘bad care’ and elder abuse is by improving the quality of care and support we provide to older people in need of care and assistance. As part of the EU funded WeDO project, AGE and a group of partners from 12 countries, are developing a European Quality Framework for Long-Term Care which includes quality principles and recommendations for the implementation of these principles which are based on the European Charter of Rights and Responsibilities of older people in need of long-term care and assistance, developed in 2010. The European Quality Framework for Long-term care will be presented at the European Parliament on 14 November at the European Parliament in Brussels.

About AGE Platform Europe:

AGE Platform Europe (formerly AGE - the European Older People's Platform) is a European network of organisation of people aged 50+ and represents over 30 million older people in Europe. AGE aims to voice and promote the interests of the 150 million inhabitants aged 50+ in the European Union and to raise awareness of the issues that concern them most. www.age-platform.eu

AGE Platform Europe is the coordinator of the WeDO project which develops the EU quality framework for older people in need of care and assistance. More information at: www.wedo-partnership.eu.

For more information, please contact:

Anne Mélard

Information and Communication Officer

AGE Platform Europe

www.age-platform.eu

Tel: +32 2 280 14 70

Fax: +32 2 280 15 22

E-mail: anne.melard@age-platform.eu

Or

Maude Luherne

WeDO project coordinator

AGE Platform Europe

www.wedo-partnership.eu

maude.luherne@age-platform.eu

 Brussels, 14 June 2012