It’s a truism that the way the media represents us colors not just the views that others have of us and how they treat us, but also how we see ourselves. And conversely, the culture’s perception of any group of people – ethnic and religious minorities, women and older people included – affects how the group is depicted in the news media, on television, in film and in advertising.
That’s why a document recently released by the International Longevity Center-USA and Leading Age California is worth a read, whether you’re on the giving or receiving end of ageist media. “Media Takes: On Aging,” a 53-page style guide for journalism, entertainment and advertising, lays out the many subtle ways in which older people are ignored, stereotyped and demeaned on a daily basis and recommends language that is respectful and inclusive.
You might not agree with every one of its recommendations, but as the guide’s introduction states: “Media do oftentimes perpetuate ageism, even if inadvertently. Still, they have the best forums and opportunities to offer redress and to ensure that they are providing accurate depictions of older Americans.” In other words, you can use online commenting features as a way to demand fair representation; when you see the invitation to comment, do so! Most important, the guide is worth reading because it can help us to more clearly parse the media we’re consuming and see the less obvious messages that they carry.
Read in Detail here :
Worth a Read: A Guide to Ageism for Media Types (and everyone else) | Senior Planet
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Saturday, June 1, 2013
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