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Monday, August 17, 2015

Hey We are Two years Young ! A1 Snehanjali unfolds Journey in Elder Care......

A journey of farmer’s son, from small sleepy town to mega city Mumbai, to being a  ‘Son to a Million Parents’, a journey of a social enterprise started by Sailesh Mishra on April 2008 to multifaceted Silver Innings Group in 2015, working with Senior Citizens and their family.

Today on 17th Aug 2015 we complete our two year long journey of our A1 SNEHANJALI , it was such a wonderful year with so much learning, happiness, networking, happening, so many new friends, colleagues, celebrations, prayers….. Memorable years to cherish…. some left us, some joined us….. a journey worth continuing in the company of our elders….

Iam feeling sentimental, never ever thought we could do this, an acknowledgement from globe and ageing domain never looked so easy, though journey to Silver Innings was tough….with many ups and downs….. A1 Snehanjali started with a thought of not only making nursing home or old age home, A journey from rubble to home with a heart….from an idea to reality, from a black and white document to infrastructure, from preaching to practice. Financial help from a ‘good friend’ made a dream come true…… And a hunger ‘to do more’, a shoutout, ‘Give Me More’…

With success of A1 Snehanjali and alongside new learning, we are in the process of launching our new facility ‘A SILVER AMORE’ very soon in coming months, introducing nursing supervision and medication management with holistic care.

With a mission for working towards creating Elder Friendly World where Ageing becomes a Positive and Rewarding Experience, Silver Innings on 17th Aug 2013 ventured into a completely new horizon of providing 24 x 7 assisted living elder care home for elder residents who don’t need constant medical intervention or nursing home care, with launching of its first facility A1 Snehanjali in a small town of Nalasopara in the western suburb of Mumbai. A1 Snehanjali started its elder care facility with a goal of  “Transforming lives to mitigate loneliness, helplessness, and boredom”.

At A1 Snehanjali our mission is to help elders and their family members to overcome the challenges of ageing and show them the way to transform lives to reduce loneliness and helplessness and live with dignity in their silver years. We are the pioneers in India to introduce ‘Rights of Residents’ in Elder Home.

Our nurturing and trained professional staff is dedicated to provide all residents with highest level of quality and expert services. Families subscribing to our service are assured peace of mind; knowing that their loved one is enjoying his/her best days of “Silver Years” at A1 Snehanjali. A therapeutic and secure environment is provided to the residents along with non-pharmacological interventions, with core being Holistic care.

A1 Snehanjali has created package of integrated amenities that is designed to provide seniors with most of the services required to lead a normal home-like life. It offers both personalized and group programs and services that focus on stimulating mind, body and soul.  We offer a convenient month-to-month room rental that includes the following -  Comfortable room including basic utilities ; Three Veg meals a day (As per nutritional requirement) ; Common dining facility (with option for room service if required) ;Access to attending staff 24 hours a day ; Daily housekeeping and weekly laundry service ;Daily activities and exercise programs ; Transportation to doctor’s appointments ; Medication management, assistance with pill box ; Weekly medical checkup ; Doctor on call ; Grooming and Hygiene ; Incontinence care ; Bathing & Dressing and more.

General Principles of Caring for Residents at A1 Snehanjali are :Person Centered Care; Dignity & Respect; Communication; Independence; Privacy and Safety.

On behalf of my entire team of Silver Innings Group and A1 Snehanjali, I take this opportunity to Thank all my Residents, their Family Members, Staff, Colleagues, Caregivers, Supporters, Partners, Well wishers, Donors, Doctors, Institutions, Critics, Trustees, Friends and Family for all your support and for being part of our amazing journey of elder care. We will create many such milestones. We are still learning, We had gains and we had losses too, We failed and got success too.... Iam sorry if in this journey we knowingly or unknowingly hurt anyone……. Forgive us, as we are children who are passionate and committed to work for social cause of our elders.

Let us also pray for departed soul who left us with blessings and also pray for well being of all our residents, staff, colleagues and their families. God bless our home with happiness and peace.

I also take this opportunity to thank media and journalist friends who have helped us in creating awareness of assisted living elder care home, specially to name a few media and websites where our story was unfolded or talked about: Hindustan Times, DNA, Maharashtra Times, Moneylife, Navbharat Times,  TheMetrognome, Dementia Care Notes, Silver Talkies, Satyamev Jayate, Columbia Global Centers, Book- Karma Kurry: for the mind, body, heart & soul, IFA and Seniors World Chronicle.

We are Thankful to:

Our Current Team: Ms. Jenet Pereira – Center Manager; Mona Mishra - Admin Manager; Dr. Rajesh Chauhan GP, Dr. Suesh Patil MD, Psychiatrist; Ms.Joylet Rebello - Ex Center Manager

Our Inspiration:The Eden Alternative ® ,Project Advisors: Dr. Devendra Save, MD, Psychiatrist and Dr. Manjoj Hunur, MD, Neurologist

Founder Members: Ramakant & Manjula Mishra ,Jimmy and Dolly Dordi

Team Mentors:Dr. Charles Pinto, Professor Emeritus of Psychiatry; Susan Somers, President  INPEA, USA; Dr Sanjay Kumawat, MD, Psychiatrist; Dr. Radha Murthy, President Nightingales Medical Trust

Advocate and Legal Advisor: Solicitor Rajni Divkar

Hon. Consultants:Dr. Nidhi Mishra, (Ph.D) Gerontologist; Prof. Parul Kibliwala, Principal and Professor (Nursing), SNDT University; Raheen Jummani, Clinical Psychologist; Neha Chedda, Dietician; Dr. Alka Subramanyam, MD, Psychiatrist; Dr. Leena Gangooli, Family Care Physician; Dr. Neha Deshpande Kamat (Ph.D) Gerontologist and Trainer; Dr. Amol Sangekar, Occupational Therapist and Ergonomic Consultant

International Consultants :Ms. Reis Woollen, Geriatric Nurse & Elder Care Educator, California, USA; Hendi Lingiah, Psychologist & Aging Service Management Consultancy, France; Prof. Denise Burnette, Sociologist, Columbia University, USA; Dr. Ritabelle Fernandes, Geriatrician, Hawai, USA

Networking Partners:Silver Inning Foundation; ARDSI Greater Mumbai Chapter; OYA (Open Your Arm); Neha Nutrifit and Fitness; CNA Architects

Special Thanks to Ms. Dhanalaxmi Rao- Project Manager, Silver Inning Foundation, Ms. Renu Jain, Volunteer; Ms. Ramaa Subramanium, Co Founder Silver Innings Helpline and Ms. Sushmita Sri Blogger Volunteer, Ms. Sylvie Dupont, International Volunteer; Cameron PT, International Intern, Columbia University, NYC; George Brown College, Toronto, Canada; TISS College of Social work, Nirmala Nikentan College of Social work and Sakhya

The other services provided by #‎SilverInnings include Dementia & Alzheimer's Counselling and Training of Caregivers, Elder Helpline, Matrimonial & Companionship, Talent Show, Silver Innings Helplinereferral search portal,  Training and Education, Counselling, Volunteering, Workshops & Talks, Dementia Management Services, Missing Seniors Alert, Inter-generational Programs, Networking, Advocacy and even a Youth Football Club - Silver Innings FC !

Silver Innings is Social Enterprise. 10% of profit earned from this initiative will be spent for funding activities of ‘Silver Inning Foundation’, an NGO dedicated for Senior Citizens.

For More Information please Contact:
Center Manager: 91+9323919145
Website: http://a1snehanjali.com/
Email Id:  a1snehanjali@gmail.com ; silverinnings@gmail.com
Skype: a1snehanjali

Site Address: Marciana Bungalow, D’silva Nagar, Nala Village, Nalasopara West, (Mumbai W.Rly), Taluka Vasai, Dist. Palghar , Maharashtra. India. 401203

Silver Innings Helpdesk: 9029000091 / 9987104233
You can visit our Group website on www.silverinnings.com

Tuesday, July 21, 2015

The Dr. S. D. Gokhale Award for ‘Promoting Qualitative Journalism in Ageing’

                                                      ILC-I Awards 2015

About International Longevity Centre-India (ILC-I)-
The International Longevity Centre-India (ILC-I) is a voluntary organization working for the elderly since 2003 in the fields of Training, Policy, Advocacy, Research, Documentation and Field projects. It is registered under Section 25 of the Indian Companies Act, 1956 (and the current section applicable is Section 8 of the Indian Companies Act, 2013).
ILC-I is one of the seventeen members of the Global Alliance of the International Longevity Centres and as such it enjoys Special Consultative Status with UNESCO.

ILC-I is also the Satellite Centre of the United Nations’ International Institute on Ageing, Malta, for the SAARC region.

ILC-I was founded by the late Dr. S. D. Gokhale , the well-known social scientist of international repute in 2003.

The President of ILC-I today is the eminent and world-renowned scientist , and the winner of the Padma Vibhushan (2014), Dr. R. A. Mashelkar.

Dr. Arun Nigavekar, the former Chairperson of the University Grants Commission is its Vice President.

 Mr. Jayant Umranikar, the former Director-General of Police is the Chairman of ILC-I.

About the late Dr. S. D. Gokhale:
The late Dr. S. D. Gokhale  was an Advisor on social issues to the Govt. of India, the UN, WHO and other national and international organisations. He was the editor of the prestigious newspaper set up by Lokmanya Tilak, “Kesari”. Dr. Gokhale was also an acknowledged gerontologist and has written many books, articles, papers on social issues including ageing at national and international levels. 

He was the President of the International Federation on Ageing (IFA), an international voluntary organization for a period of ten years having been its president for two terms of five years each.

He has been the recipient of several awards, both national and international, including the  Sasakawa Health Prize awarded by World Health Organization (WHO) at Geneva on May 25, 2006 for outstanding work done in the field of leprosy; The Vayoshreshtha  Samman Award  for Outstanding Work in the field of ageing by the Govt. of India  in 2005 ;The G.D. Birla International Award for Humanitarian Service in 2002; International Gandhi Award  Was Conferred On Him By Gandhi Memorial Leprosy Foundation for the year 1997-98, to name just a few.

Before he passed away in 2013, he had instituted an Award for journalists with a view to propagating the issues of the elderly through the media to ensure maximum levels of awareness and advocacy on it in society.

The ILC-I Awards:
ILC-I distributes its Annual Awards on 17th November every year- the Anjani Mashelkar Inclusive Innovation Award; the late B. G. Deshmukh Awards for ‘Promoting Excellence in Qualitative Ageing’ & the ‘Jeevan Gaurav Puraskar’ ; the late Dr. S. D. Gokhale Award for “Promoting Qualitative  Journalism in Ageing”.

The Dr. S. D. Gokhale Award for ‘Promoting Qualitative Journalism in Ageing’:
·       Every year, ILC-I gives an award to a journalist who has  brought out qualitative articles or features on ageing covering comprehensively all the related issues of the senior citizens like – physical and mental health, financial security, elder abuse, protection of life and property of the elderly, the legal aspects, planning for retirement, intergenerational solidarity, age-friendly societies, the national and international plans and policies on ageing, caregiving of the elderly, products and services for the elderly including innovational ones ,feminization of ageing, rights of the older persons, society’s responsibilities, building elder-friendly infrastructure etc.

·       The award is for journalists from either the Marathi or English media.

·       For  selection, the criteria are- choice of subjects; outreach in terms of readership; they should cover varied aspects of ageing; frequency of the articles/features; the potential impact of the articles with a view to enabling a qualitative change at least in terms of awareness; the outreach of the medium in which the article appears.

·       The Award carries a cash prize of Rs. 5000/- and a citation.

·       A jury of eminent experts will select the winner.

·      Last date for applications: 15th September 2015

Those who qualify under the above criteria may send in their applications in soft and hard copies of their documented published articles with relevant details, bio-data , marking the application as ‘Dr. S. D. Gokhale Award’, to :
The Executive Director,
International Longevity Centre-India (ILC-I)
CASP Bhavan,
Pashan- Baner Link Road,
Email: longevetic@gmail.com

Sunday, July 19, 2015

SILVER INNINGS is a Registered Trade Mark of Sailesh Mishra

SILVER INNINGS is a Registered Trade Mark of Sailesh Mishra providing need base services to elders and their family since April 2008. 

At present we don't have any office or branch any where accept Mumbai city. 

Silver Innings prohibits any Use of its name, symbols, insignia, or other identifying marks without express written approval. Unauthorized use of the marks constitutes trademark infringement and is subject to civil and criminal penalties.

Our Website: www.silverinnings.com

Email: silverinnings@gmail.com 

Saturday, June 27, 2015

The elderly have special needs, and an industry is born

Sruthin Lal, Hindustan Times, New Delhi

Rohit Arora works in Delhi, but his ailing mother was alone in Kolkata, and he used to feel helpless about it. When he managed to get a health worker, Rajesh (name changed), to look after her, it was a great relief for him. “He visited every week, looked after her health, talked to her, took her to the doctors. Later on they developed sort of psychological bonding. She was so happy,” he says. Arora’s mother passed away recently.

MP Pai and his wife in Bangalore looked forward to the daily visit of their nurse, Nitya. For them, it was not just about medical care, but about social bonding and a daily dose of advice. Both their sons are settled in the US, and “having her come home and check on us has made a huge difference in our lives,” Pai says.
Rajesh and Nitya are symbols of healthcare care focussed on the elderly, still an emerging industry in India valued at about $7 billion (R43,000 crore), of which home-based care is estimated at between $2 and $3 billion (R12,800 and R24,600 crore).
Compared to about $290 billion that is spent on eldercare in the US, this is miniscule. However, with income levels rising and young professionals no longer able to care for their parents willing to dip into their wallets, companies such as Portea, TriBeCa Care, Medwell, and HealthCareAtHome are sniffing a business opportunity with high growth potential.
As per Census 2011, India has 103.2 million ‘60-plus’ people – next only to China – constituting around 8.6% of the population. Given the increasing longevity and high population growth, it is expected to reach 300 million by 2050 – a fact that is not lost on the industry.
“Currently, the private healthcare sector, especially corporate hospitals, perceives older persons as a non-profitable segment. They are not tapping into the potential that elder care services offer,” feels AB Dey, head of department, geriatric medicine at AIIMS.
“The market is small compared to the US, which is worth billions,” says Tamojit Dutta, Co-CEO of TriBeCa Care. “The reasons are, one, that there are not enough companies in this segment right now and, two, now the segment is dominated by informal sector and government-based services.”
The elderly have different healthcare requirements. They generally suffer from multiple and chronic diseases and need long-term and constant care, according to the National Programme for Health Care for the Elderly (NPHCE) report. But medication is not their only need – the elderly need emotional support, counselling and often, legal support.
“Along with medical needs, we also address their non-medical needs,” says Meena Ganesh, CEO of Portea Health care.
The companies, apart from giving medical and nursing services, offer legal support, help in day-to-day activities such as shopping and paying bills, and going outdoors. Some also offer products such as wheelchairs, beds and walking assistants that can be purchased online.
So far, cities are the focus of such companies. The last two NSSO (National Sample Survey Organisation) sample surveys on the elderly have shown that the numbers of urban elderly who report poor health has increased, and among these, women are more vulnerable. In many cases, senior citizens live alone as their children work away from the home, or owing to family disputes (Agewell Foundation survey in 2010).
“Our clients include children living within and outside India, and at times in the same city as their parents. Sometimes the (aged) parents themselves ask for our services,” says Gaurav Thukral, vice-president, HealthCare at Home India, a joint venture of the Burman family of the Dabur brand, and UK-based HealthCare at Home.
Portea, which was established in 2013, is present in 22 Indian cities and is looking to get to 50 within the next two years. HealthCare at Home is present in four cities. Both companies, with their focus on expansion, are yet to break-even. TriBeCa care, founded in 2013, is expanding to the national capital region from Calcutta, where it is just breaking even, according to co-founder and CEO Tamojit Dutta.
“The biggest challenge I see for the sector is not strategy, but finding the right staff -- sensitive people with the right skills,” he says.
Such healthcare companies employ people below the level of doctors, such as attendants and nurses. They either hire experienced staff, or recruit and train people on their own.
In India, there is in fact a dearth of doctors specialising in eldercare. Even nearly half of the miniscule trained manpower migrates to other countries, as opportunities are better there, says the NPHCE report.
Leveraging technology, all these companies have a centralised database, and the care-seekers and their relatives can access their records from anywhere in the world.
For the modern-day professionals who have little time even for themselves, the fledgling industry is a boon.
“Given the current social situation I see it as a great service and a good business opportunity,” says Satindra Sen, a former banker and a businessman in Delhi, who uses the services of a company for his 84-year-old-mother, a dementia patient who lives alone in Calcutta.

Silver Innings a Social Enterprise Group started by Gerontology Expert Sailesh Mishra, since 2008 offers various need base services in Mumbai to Senior Citizens, including Home Care Service, Counselling, Assisted Living Elder Care Home 'A1 SNEHANJALI', Dementia and Alzheimer's care, Training etc...

Thursday, June 25, 2015

'Ageing is not the problem. Our failure to adapt is'

Putting the care of our elderly in private hands is a touchy subject. But Paul Hogan believes that the State alone can’t cope with a demographic timebomb, he tells Paul O’Donoghue.

Caring for an elderly grandmother inspired Paul Hogan’s business idea

Although many social campaigners would argue that everyone should be well cared for by the State in old age, the founder of Home Instead Senior Care (HISC) takes a more pragmatic view.
"I don't think that there is anything wrong with the ideology that people shouldn't be left behind, but ideology has to catch up to reality."
He points out the ageing population in many countries, with Ireland being a prime example. Barely a week goes by without some variation of the so-called elderly "financial timebomb" story: the estimated spiralling cost of caring for our ever-increasing number of elderly citizens.
A forecast from the Central Statistics Office in 2013 estimated that over the next three decades the number of over-65s could almost triple to 1.4 million.
By 2046 there could be up to 560,000 more older people than under-14s compared to 2011 when there 976,600 young people compared to 531,600 older. This phenomenon is not unique to Ireland: Western populations are aging as workers who retire are living longer and an ever-shrinking pool of younger workers is coming through to replace them.
"Government can't possibly keep up with the need. There's just not enough social funding," said Hogan. "But it has opened up huge opportunities for the private sector. We need to adapt. Ageing is not the problem, our failure to adapt is the problem."
His answer was HISC, a multinational network of franchises that provides non-medical in home care for the elderly with the aim of letting them live at home for as long as possible. After starting in the US a little over 20 years ago, HISC has built up a worldwide network with more than 1,000 franchise outlets.
In Ireland the firm employs about 300 full-time staff across more than 20 outlets. It also has about 3,500 employees who work an average of 15 hours a week and is now celebrating its tenth year on our shores.
As he touts HISC as a practical solution to a practical problem, the natural assumption would be that Paul would have started the chain after seeing a gap in the market and seizing on it. However, he said that the genesis of the company came about when his family had to care for his 88-year-old grandmother.
"She was living down the street and started getting so weak that she couldn't get out of her own chair any more. She was in a state where she looked like she was very near the end," he said.
"My mom and her siblings got together and decided on two things: one, that there would be no nursing home. It was sort of a promise, that you raised us in a home, we're gonna make it possible for you to age in yours. The second thing we decided was that my mom would bring her home and we would all chip in and keep her comfortable at home."
He said that when she moved into their home, the family thought that she might live for another year or so.
A decade later and she was still in the house.
"That one year turned into 11 years. She regained her strength [and] her independence. We saw first hand that you didn't have to be a doctor or a nurse to have a huge impact on someone's health," he says. "We saw it first hand that it worked: she got a whole other decade of life and regained her will to live. So we set out to do for others what my family did for my grandmother." Paul and his wife Lori started HISC several years later from their home in Nebraska.
Paul had already worked at a Merry Maids residential cleaning outlet; a subsidiary of one of the world's largest service networks the ServiceMaster Company, and so had some previous franchising experience. After first proving that the business was viable with a location in Omaha, the couple then awarded Lori's uncle the first franchise licence for the business one year later.
"I also had two of my college roommates who were very interested in the business and several Merry Maids franchise owners approached me. The business concept and the idea of serving senior citizens attracted attention sort of organically, [so] we expanded a bit more through a handful of those people and then it went on from there and inquiries started coming in from all across the country," Hogan said.
The franchise now has well over 500 locations in the US alone, has a presence in 16 countries and generates almost $1bn in revenue. Hogan said that one of the key differences between the Irish and US markets is the fact that it is possible to claim tax relief on the cost of employing a carer, up to a maximum amount of €75,000 which he says makes the service more affordable.
"We don't have that in the US. I'd like to see it in the US to provide some release for families who are paying for this type of care because we know from our research that better care at home leads to lower medical expenses," he said.
In regards to international measures that could benefit Ireland, Paul said the Government should look at introducing measures that would allow seniors to decide for themselves how best to spend necessary funds.
"Australia has implemented a programme where the government doesn't tell seniors what they need, they give them resources to spend on their own care and they decide how to spend it," he said.
"Sometimes the family needs the funds for medication, sometimes for homecare and they can choose which measure best fits them. There is not that degree of choice in Ireland."
The issue of cost is one that comes up frequently when discussing home care for elderly people. Earlier this week the charity Alone, which provides services for older people in need, said that over one third of older people in long-term nursing homes have low or medium dependency needs, saying that funding for home help has been cut by €1.6m since 2011.
However, Paul is convinced that State funding is not the answer despite saying that an average customer of HISC would spend "about €1,400-€1,800 a month".
When it is put to him that the cost could be a barrier to some senior citizens, he conceded: "Sure, this is a stretch for many seniors, but for many of our clients it is the family working together to make this happen.
"Sometimes we have a senior who can afford to pay for it themselves and sometimes there is a family member who says that they will pay for it.
"Maybe a couple of family members will pool their money to get enough care for some respite [because] we don't replace the family, we supplement the family."
Despite the cost Paul is convinced that private care for the elderly is a viable part of the solution to aging populations. So much so that he plans on availing of it himself.
When asked if he will use senior home care when he hits old age he leans forward with a grin and asks "Why do you think I started the company?
"Home is where it's at. We cannot underestimate the value of familiar surroundings. I may not be able to remember that I had a peanut butter and jelly sandwich today, but I know where I can find the bread. That's the value of familiar surroundings."

Indo Business

Source: http://www.independent.ie/business/irish/ageing-is-not-the-problem-our-failure-to-adapt-is-31326908.html 

Top 10 Cars For Senior Citizens

One of the most undermined consumer groups in automotive world is that of senior citizens. It is one of the most empowered groups with great investment potential. Their needs are specific and so will be the models categorized for them. We bring you a list of top 10 cars for senior citizens that can fulfill their needs and offer right kind of support they deserve.
Hyundai Sonata – One of the best car options for senior citizens, it is pleasant to pockets, spacious, comfortable, and with relatively simpler controls. Equipped with a 2.4-litre engine it delivers a fuel economy of 29mpg. Its’ pricing starts from $22, 000. View more hyundai cars.
Hyundai Sonata
Hyundai Sonata
Volvo S80 – In case, your grandparents have a taste for some extra style and charm, Volvo S80 is the perfect option that will even fit their bills. The Swedish car has earned high scores for its safety features and comes with a bundle of hi-tech assets. View more volvo cars.
Volvo S80
Volvo S80
Subaru Forester – In case the elder members of your family are adventurous or like to travel with complete family, than this is the car for them. Subaru Forester is one of the best cars for old drivers owing to its reliability, safety features, affordability, and large cargo space.
Subaru Forester
Subaru Forester
Honda Fit – A little hatchback with large cargo space, outstanding performance, and inspiring fuel economy. It mileage figure stands at 33mpg and is also available with 6-speed manual transmission. View more honda cars.
Honda Fit
Honda Fit
Chevrolet Impala – A classic cruiser, it is the best car for those senior citizens who love to reminisce about their large boats and vehicles. the sedan proudly offers large cabin with a cavernous trunk and a 2.5-litre and 3.6-litre V6 power mill.
Chevrolet Impala
Chevrolet Impala
Lincoln MKZ Hybrid – A quintessentially senior brand, this one offers a bunch of refined features, well-tuned engines, and top notch safety. Mileage stands at 40mpg for its hybrid version.
Lincoln MKZ Hybrid
Lincoln MKZ Hybrid
Volkswagen Passat TDI – A remarkable option, it secures its position in top 10 cars for senior citizens list for being one of the best alternative fuel options. Apart from a superb power train it offers a super-impressive mileage figure of 34mpg. View more volkswagen cars.
Volkswagen Passat TDI
Volkswagen Passat TDI
Chrysler 300- The traditional American car, it is embedded with a V6 engine that offers 292hp along with a fuel economy of 23mpg.
Chrysler 300
Chrysler 300
Lexus RX 350 – A pretty good option for well-heeled seniors, it offers a serene on-road experience with bulletproof reliability.
Lexus RX 350
Lexus RX 350
Mazda5 – An interesting option, its basically a minivan with roomy interiors. It powered by a 2.5-litre engine and offers a mileage figure of 28mpg over freeways. 

Courtesy: http://www.cartrade.com/blog/2015/top-10/top-10-cars-for-senior-citizens-1447.html 

The Promise of Prometheus – Golden Aging in Europe and Central Asia

In Greek mythology, the “Golden Age” referred to an idyllic period of peace and stability when people lived long, healthy, active, and prosperous lives. Prometheus, the Titan god of forethought, is said to have promised, “A new Golden Age shall come, brighter and better by far than the old!”

In this ancient fable, stable populations and long lives were central elements of flourishing societies free of disease and poverty.

Nowadays, stagnant populations and aging societies are often seen as a challenge or threat, rather than an opportunity – but the current aging of societies in Europe could bring citizens closer than many expect to the ideal described in mythology.

Aging Societies

The average age of the population in Europe and Central Asia today is 37 years old – eight years older than the average age six decades ago. This development is most advanced in the western part of the region, but the relatively young populations in Turkey and in Central Asia are expected to quickly follow this demographic trend.

The main reason behind population aging in the region is not that people are living longer, but that they are having fewer children. Since the 1970s, fertility rates have declined dramatically. Outward migration of young people is also playing a role in shaping the population structure in several countries.

The potential impacts of aging societies are often cause for apprehension. Working individuals, for example, are concerned about bearing the burden of financing health and pension systems that will have to support more elderly people.

Such concerns are warranted – and governments are tasked with helping to address them in a socially responsible and fiscally prudent way. The task is immense and challenging, but not impossible. Indeed, aging societies present opportunities to implement important socioeconomic reforms that can ultimately help foster a more active, healthy, and productive society.

A New Golden Age

Policies can help stabilize the demographic structure, enhancing the opportunities and mitigating the negative socioeconomic consequences of aging populations. The most immediate priorities for governments are to enable longer and more productive working lives, ensure fiscal sustainability, and prevent aging from leading to an increase in old-age poverty. But individuals, businesses and governments all have a role to play.

According to legend, Prometheus was always looking to the future and preparing for what might happen tomorrow, next year, or in a hundred years. To fully prepare for the new demographic reality and to seize the potential opportunities, policymakers across Europe and Central Asia would do well to follow his example. Perhaps then, all citizens can look forward one day to their Golden Age of aging.

Courtesy: World Bank Report 2015

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