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Friday, March 5, 2010

Ashiana Housing-Pioneers of Retirement Resorts, debuts in Western India with its Retirement Resort -Utsav

Ashiana Housing Limited-one of the finest real estate people in the country known for its timely deliveries & unmatched construction quality, strengthening its position in West India debuted in Pune and is all set to replicate its success story of Utsav - the retirement resorts, to the western part of country.

To mark its West India entry, Utsav Pioneers of Retirement Resorts concept in India, has strategically chosen the upcoming world class city -Lavasa to set up Utsav in Lavasa.

Mr Manoj Tyagi, Vice President, Ashiana Housing Limited said, "We are entering West India, not by chance but with a plan, and "It's the growing acceptance among discerning Indian Senior Citizens for Ashiana's Retirement Resorts, that's making us more confident about the market's potential & growth in West India. We are positive that this is the market of the future. And after Utsav Lavasa, we envision to spread our footprints in Pune & Mumbai as well.

"We are proud to bring UTSAV to LAVASA. Simply because its close to Pune / Mumbai where the large number of Senior Citizens are residing. Also the penchant of people of Pune & Mumbai for good life which will make 'UTSAV LAVASA' the most preferred retirement resort. Hence we foresee LAVASA as an important market for ASHIANA." He further added

Spread over in 30 acres of land with 6.20 lakhs sqr feet as the constructed area, Utsav Lavasa is the first real estate project of Ashiana outside North India. And it is the third in row Retirement Resort after Utsav in Bhiwadi (NCR) spread over 15.5 acres with 640 units & Utsav in Jaipur spread over 7.5 acres of area comprising of 310 apartments.

Encapsulated inside the mystic mountain ranges, the 200 crore Utsav Lavasa, Ashiana is only Real Estate brand who signed up with Lavasa. UTSAV Lavasa will house 475 retirement housing units comprising of Villas & multiple choices Apartments engulfed with emerald green mountains on three sides with the fourth opening into the fascinating Lavasa Lake. The phase I possession will be handed over to the patrons by October 2011.

The beauty of this retirement resort lies in the fact that its residents will be able to maintain the active, healthy lifestyle that they have grown accustomed to, but with more luxuries like Hobby Clubs, Activity Rooms, Swimming Pool, Health Club, Computer Center, Billiards Room, Badminton, Table Tennis, Cards Room, Board Games, Wheel Chair friendly campus. The resorts will also host weekly fortnightly activities including cinema, satsang, theatre, tambola, cultural events, festivals etc.

The interiors of the units are also specially designed to cater to the needs of the senior citizens. Emergency switches at different places, big sized switches in red colour, inbuilt night lamp, smooth corners, matt finish and anti skid tiles within the units help the silvers to be independent without any concern. The bathrooms are specially equipped with gab rails, and arthritis friendly handles.

The biggest USP of Utsav Retirements Resorts is that they are managed and maintained by in-house facility management arm of Ashiana Group to ensure every best possible comfort to the residents. The moving in and bill payment services are also provided. 24 X 7 availability of nurses, ambulance is ensured. Doctors, taxi, drivers and maids are available on call.

As far as security is concerned Lavasa is one of the most secured townships. The access routes to Lavasa will be gated and manned by security personnel. At night the entire complex will be lit to subvert any untoward incident. An emergency response system will also be installed in each unit. For additional peace of mind, Emergancy response system is installed in each unit, connected to a central control room, intercom in each unit, Security Staff on duty 24 hrs a day in the Retirement Resort.

Utsav by Ashiana is a novel concept that promises to make life after retirement a celebration. Utsav Retirement resorts are planned, constructed and maintained as quality living places for the silvers catering to the all their aging needs.

About Ashiana Hosuing:

Ashiana has a track record of delivering over 80 lakhs sqr feet of constructed area and put a smile on the faces of moe than 6500 families who reside in various projects at Bhiwadi, Ghaziabad, Gurgaon, Nimrana, Jaipur, Jodhpur, Greater Noida, Jamshedpur & Patna. In the current year Ashiana is doing projects worth 10 lakhs sqr feet area and intends to double by 2012-13.

Ashiana Housing Ltd have has the pioneering thought process. They are the first group housing developer in Patna, Bhiwadi, Jamshedpur and Nimrana, the first in retirement resort and also the first to undertake the maintenance of their residential property. Since 1979, Ashiana has stood the test of time for its quality of construction, safety of investment and integrity of commitment.



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