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Monday, August 13, 2012

India Inc to pamper Senior Citizens:Celebrating Age –8 city Retirement EXPO 2012

Corporate are increasingly looking at senior citizens as their target market to take advantage of the enormous investment opportunity presented by this section of the market. Major insurances , Banks and Corporate including MetLife India Insurance Company Limited, Associate Sponsor: State Bank Of India (Reverse Mortgage), supported by Bank of India, Max Life Insurance Company Limited, LIC of India all cities,Central Bank of India, Soham-Umang, Saket Engineers(PRANAAM), Concept Homes India Private Limited (Nandanvanam), Glow Herbal Shantiniketan,Jain Farms, National Institute Of Naturopathy, Sri Ramanamahrshi Sevashram, GoldAGE Hospital Pvt. Ltd., TheGoldenEstate.com/UCC Care Pvt.Ltd, Silver Inning Foundation - Mumbai,ING Vysya Life Insurance Co. Ltd ,Bajaj Allianz Life Insurance Company Ltd, Harmony Realtors(Madras) Pvt., Ltd, and many other reputed organization planning to tap senior citizens as their target market at 'celebrating age'- 8 City expo on active retirement from 1st September – 21st October in India .

'Celebrating Age', an active ageing retirement expo series is being held in all the major cities of India starting from 1st September- 21st October 2012 and is being organised by Vision India in association with the International Longevity Centre India Chapter and supported by the International Federation on Ageing (IFA), the Silver Inning Foundation and the Association of Senior Living India (ASLI). Social Media Partner is Silver Innings , pioneer in Elder Social media in India and Asia.

The first of the expo series is in Bangalore on September 1 and 2 followed by one at Pune on September 8 and 9 and later on at the World Trade Centre in Mumbai on September 15 and 16. The same expo continues at Ahmedabad on September 22 and 23 and in Goa on September 29 and 30. Chennai follows with the expo to be held on October 6 and 7, at Hyderabad on October 13 and 14 and the last one in Delhi on October 20 and 21.

This show is a pioneering initiative, a spirited 2012 version on qualitative ageing and productive human talent as well as the emergence of new markets. It will be addressing  the trends and tipping points that are accelerating change in consumer attitudes of those aged 50 and above. This market segment has only touched the tip of the iceberg and thus offers enormous potential to all stakeholders. The ILC-I is headed by the sterling leadership of Dr R.A.Masehlkar, renowned scientist and president of the Centre along with Dr S.D.Gokhale, who have dedicated themselves to addressing the issues of the elderly together with population ageing, which is emerging as a major challenge of the 21st century.

The challenge is to ensure that the elderly are able to lead a healthy and dignified life ahead. They should have every opportunity to pursue the activities of their choice and be treated with respect and dignity. The elderly form a rich repository of knowledge and experience and this event has been designed to showcase the activities that the elderly can participate in to enrich their retirement lives.

Apart from the workshops and conferences there will also be many fun and frolic programmes including yoga, Jazz Band,aerobics, food stalls and recreational amenities. Care has been taken to stage the programme in centrally located venues with ample space and facilities like wheelchairs, drinking water, food courts, etc to  make seniors comfortable.

ILC-I is a leading technical consultant in the field of ageing for this expo, which is essentially an exhibition of products and services in the fields of banking, insurance, health and wellness, integrated townships with senior friendly homes,  Senior housing and retirement communities,  insurance and banking, travel and leisure, vacations and resorts, hygiene and personal care,  second careers and recruitment, especially appealing to the 60 plus age groups along with younger groups in their forties too.

The highlights of the expo include showcasing the status of the event, exhibition of goods and products for the 50 plus, activities and events as well as a live performance festival. Aside from this there will be a senior officials meeting on qualitative and healthy ageing trends, recruitment desks and second career opportunities, workshops on insurance, banking, etc.

Apart from Dr Masehlkar and Dr Gokhale, Dr K.R.Gangadharan, IFA President and Ms Monica Ferreira, ILC GA and Ms Jane Barrat, DG of the IFA will be participating. The key speakers are Prof Vinod Kumar,Emeritus Professor, Dept of Medicine,St Stephens Hospital -Delhi, Ms Mala Kapur Shankardass ,Sociologist, Gerontologist, Health & Development Social Scientist,Mr Sailesh Mishra,Founder-President,Silver Inning Foundation Mumbai-India, Mr R. N. Mittal - President, All India Senior Citizens Confederation (AISCCON).Dr.Radha Murthy, President ,Nightingale Medical Trust,Bangalore, Dr. Indira Jai Prakash, Professor of Psychology (Rtd),Bangalore ,Dr. K. H. Sancheti ,Founder, Sancheti Institute For Orthopaedics & Rehabilitation (SIOR)-Pune,Prof. S. Siva Raju- of Tata Institute of Social Science (TISS), Dr(Ms.). S.Rajeswari Rao, BARC/ Medical division, Mr. M. H. Dalal Founder-Chairman, Association of Senior Living India (ASLI), Amrita Patil of Echoing Healthy Ageing.

You can Join 'Celebrating Age' at  Facebook: 
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“Celebrating Age”! India Expo 2012 for all ages schedule:
“Celebrating Age”! India Expo 2012 BANGALORE
1 & 2
“Celebrating Age”! India Expo 2012 PUNE
8 & 9
“Celebrating Age”! India Expo 2012 MUMBAI
15 & 16
“Celebrating Age”! India Expo 2012 AHEMEDABAD
22 & 23
“Celebrating Age”! India Expo 2012 GOA
29 & 30
“Celebrating Age”! India Expo 2012 CHENNAI
6 & 7
“Celebrating Age”! India Expo 2012 HYDERABAD
13 & 14
“Celebrating Age”! India Expo 2012 DELHI
20 & 21
Events Secretariat                                                  
Produced by :Vision India,                                                              
Vijitha /Chaitrali /Pratibha                                                                                
Tel: 020-25821512/25817918 ,                                                            
No-2/5, Amol Enclave,                                                                        
Bhau Patil Road, Kotkar Lane,                                                            
Bopodi, Pune 411020. India


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