“A change agent is someone who has an
inner flame pushing them out into the
world to improve it. My work at the Silver Innings is to feed that flame so it
grows into a bonfire. My hope is that each person’s flame will grow to be so
bright that one day we will create Elder Friendly World where Ageing becomes a
Positive and Rewarding Experience”
: Sailesh Mishra , Founder President, Silver
Innings
Today 10th April 2014 on our Foundation Day, its an amazing experience, completing 6
Years, Silver Innings has become a movement, a trend setter with its
uniqueness and innovative Positive approach towards Ageing.
We take this
opportunity to Thank all our supporters, well wishers , colleagues , friends ,
partners and all Elders for their continuous support and blessings.
We still remember that
day, 10th April 2008, our Social Enterprise organization 'Silver Innings' was
launched with website www.silverinnings.com
to work With Senior Citizens to provide need base service to Senior Citizens
and their family members.
The idea behind Silver innings was to take the
fear out of ageing by empowering the elders and bringing dignity in their lives
Who’s afraid of ageing? Is what the team at Silver Innings believes in.
Silver Innings was born with idea of a new beginning for our elders.
It is a new path, the journey of successful ageing. It is an initiative that
was started by my young change-makers team , Hendi Lingiah, (France), Prof Parul
Kibliwala (India,SNDT) Bhavesh Chheda (Web designer,India) and Sailesh Mishra(Marketing
Professional, India) who were far removed
in distance but united in the cause of elders.
The idea was germinated by our founder Sailesh Mishra and
took root with the support and contribution of these individuals and many more
people, to list them all will be an endless list. Silver Innings took form as a one
stop destination for dissemination of information and resources for the elders
and their family members. The social enterprise opened a platform for
discussing issues regarding the elders and soon a need for a social
organisation emerged. Taking on this gaping need, Silver Inning Foundation a NGO was
born in July 2008 to address the micro and macro level issues of the elderly to
create an elder friendly world.
Silver Innings had taken a bold and innovative
step to address the issues concerning elders with the help of technology by
proactively using ICT in creating awareness and sensitization. It believes in
partnerships and networking and uses various platforms, NGOs, educational
institutes, medical institutes to promote the cause. It is trying to break the
centralised system by reaching out to the elderly where they are situated and
empowering them to find resources within them to deal with the issues.
Silver Innings believes in creating an
environment and understanding of ageing as a positive and beautiful experience
with no negativity attached to it. A
few organisations in recent years were addressing some of the issues of the
elderly. However there was a need for better marketing of the issues of the
elderly with proactive participation, networking and advocacy towards the cause. A
non-discriminatory, approach was needed since most of the organisation working
for elder care were addressing the elites on the one hand and the down trodden
on the other but the middle class was somehow left out of this outreach.
Silver Innings has a vision that after 20 / 30
years Silver Inning Foundation (SIF) , NGO will ceases to operate, elders won’t
any more need any NGO’s and we believes that NGO’s should not survive on
stakeholders.There will be only service and product providers.That's why Silver
Innings is working towards creating Elder Friendly World where Ageing becomes a
Positive and Rewarding Experience. Now its like monopoly of handful organisations
but it should be consumer driven market. A social innovation and Social Entrepreneur module will make huge difference to other wise most neglected and
ignored sector of Senior Citizens globally.
Our Sixth year 2013-14 was an Interesting year
with lots of ups and down , but with limited funds and human resources we could
still make some difference with events like Lectures , Workshop, Training, World days events, Heath camps, Advocacy , Participation
in national and international conference's and also with some concrete New Initiative such as :
Silver Innings Matrimonial & Companionship, A
match making bureau for senior citizens, launched in April 2013
Silver Innings FC ( Foot ball club of youths playing
for cause of Elders) we won all the
matches in Div III group E , we were the topper , launched in July 2013
A1 Snehanjali, Assisted living elder care home (for Alzheimer's, Dementia, Parkinson and Very old) , one
of its kind in Mumbai city ( Nalasopara west) , Launched in Aug 2013
Koffee with Kahani, launched in Dec 2013 with ‘The
Metrognome’ a Inter-generation programme promoting story telling
'Silver Innings' Registered as Trade Mark
16 vs 60 Cricket match (between Youths and Senior Citizens) launched in Jan 2014, Inter-generation programme with sports
Silver Innings Helpline, India’s first online
helpline portal only for Senior Citizens , Launched in Feb 2014, a brain child
of Ramaa Subramanium, co founder
Our work was also appreciated when our founder Sailesh Mishra was Awarded
with Rotary Club Award , Dec 2013.
It was one of the important milestone with Book
Launch of ‘Karma Kurry for the mind, body, heart and
soul’ in Dec 2013 Book published by Jaico with ‘Son of Million Parents’ our
founder Sailesh Mishra change maker story.
We also got covered in many media, print in English and local languages
but one of the important one, to be mentioned is Electronic Media
Interview of our
Founder Sailesh Mishra regarding Old Age Homes and Senior Citizens issues at
World Islamic Network's WIN TV 'Haqeeqat
Telecast on 13th April 2013.
Doing all this we never realized when we had reached out
to millions of people globally.
Some real
time Statics will give you an idea of our proactive online activity, being
pioneer in Asia using social media as tool for cause of aging :
Silver
Innings (SI) Group Outreach Reach Out ,
as on 9th April 2014
Website and Publications:
Websites
: Total Hits 1,71,187
www.silverinnings.com :
1,10,765 hit (since April 2008 )
http://a1snehanjali.com/ : 3841
hits (since Dec 2013)
http://silverinningshelpline.com/ : 2581 (since 16th Feb 2014)
http://silverinningfoundation.org/ :
Under Construction
Blogs: Total Hits
2,66,512
People for Social Cause Blog: 1,32,190 (since July
2007 )
Silver Innings blog :1,04,813 hit (Since April 2008
)
Alzheimer’s Society (ARDSI), Greater Mumbai Blog:
17,996 hit (Since Jan 2011) - Managed by SI
Missing Senior Citizen Alert Blog 9,754 Hit ( Since 25th Nov 2011)
Silver Innings Matrimonial and Companionship : 1759 (
April 2013)
Seniors World Chronicle 10,78,372 Hits (acquired on 8th May 2012)
Social
Media:
Total
Followers/ Friends : 8093
Facebook: 6000
Followers/Friends (including personal)
Twitter: 2093
Followers (Including Personal)
Facebook
Pages / Community : Total Likes 3109
Youth for Seniors: 579 (Since July 2010)
Silver Inning Foundation: 439 (April 2008)
Silver Innings Matrimonial & Companionship: 109 (April
2013)
Silver Innings: 604 ( April 2008)
Silver Innings Young at Heart (Talent): 77 (Since
1st March 2014)
World Elder Abuse Awareness Day: 232 (Since 2010)
The International Network for the Prevention of
Elder Abuse (INPEA): 532 (since 2011) Managed by SI A1 Snehanjali: 285 (since July 2013)
Silver Innings Dementia Management Services(SIDMS): 91
(since April 2012)
Silver Innings FC : 51 (Since July 2013)
Celebrating Age (Event): 110 (Since 2012)
Facebook
Groups : Total Members 2559
Missing Senior Citizen Alert: 700
Alzheimer's Related Disorder Society of India
(ARDSI): 975 Managed by SI
World Elder Abuse Awareness Day: 460
Senior Citizens National Solidarity Day 16th Aug: 354
Managed by SI
Online
Newspaper:
Silver Innings Newspaper (Paper li ): 77 subscriber
Dementia & Alzheimer's Times : 83 Subscriber
Total
Outreach For Social Media including Websites and blogs: 13,95,670 - 9th April 2014
Silver Innings Members : 5000 ( since April 2008 )
Meri News.com - Citizen Journalism : 36 Article published : 72,000 hits (5
years)
Reach
Out / Impact
Indirect: 10, 00,000 plus people globally (through
ICT - internet) since April 2008
Direct: approx
1,00,000 people in India since April 2008
Yes
we all are the Change to make this society for all Ages.
From
Team Silver Innings
Dhanalaxmi Rao
Mona Mishra
Joylet Rebello
